The psychology of branding: why we love certain brands

The psychology of branding: why we love certain brands

According to Daniel Kahneman, our brain’s decision-making operates in two modes: pilot mode (slow and deliberate) and autopilot mode (quick and emotional). Often, we make purchases in autopilot mode, driven by emotional connections to brands.

Patagonia doesn’t just sell outdoor gear—it offers a lifestyle centered on sustainability and adventure. The brand consistently delivers on its promises and aligns with consumers' values.
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Premium brands sell status, making their products symbols of success, and building subconscious desires for example Cartier or Mercedes.
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LEGO is synonymous with creativity and play. When parents think of educational and entertaining toys, LEGO often comes to mind first. This preference stems from LEGO’s strong brand presence and its emotional connection with both children and adults.
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Airbnb offers more than just a place to stay – it sells authentic experiences, the essence of the sharing economy, and the feeling of being a local.

Aliiiens offers more than just marketing services. We create deep emotional connections between your audience and your brand, making your company the first choice in their minds.

So, if you’re ready to turn your brand into something unforgettable, let's chat. We promise it’ll be more fun than trying to build IKEA furniture without the instructions:)

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