ALL EYES ON US
Industry
Community / Women’s Entrepreneurship / Media & Experiences
- Brand Strategy
- Positioning
- Community Building
- Communication Strategy
- Experiential Marketing
- Partnerships
- Content
- Membership Ecosystem
OVERVIEW
ALL EYES ON US is a New York-based women’s entrepreneurship community created by ALIIIENS for founders, executives, investors and creators. Built from the ground up as a brand, community and business, it has grown to more than 3,000 women across technology, venture capital, fashion, wellness, media and creative industries.
THE CHALLENGE
The women’s professional community space is highly saturated, with hundreds of networks competing for the same audience, attention, partners and membership.
Our challenge was to create a brand with a distinct position in that market – one that could build relevance beyond networking and become something ambitious women would actively choose to identify with.
That meant defining a new proposition, building a recognizable cultural identity around it, and creating enough value to turn an audience into an engaged community with long-term potential for membership, partnerships, media, experiences and commercial growth.
We weren't building another professional network. We were building a brand people would want to belong to.
THE SOLUTION
ALIIIENS built ALL EYES ON US from zero – from positioning, brand and communication strategy to membership, partnerships, events, content, digital experience and commercial model.
We built the communication around conversations ambitious women were actually having: money, ambition, leadership, burnout, visibility, relationships, identity and the pressure to perform success. Around that, we designed the membership ecosystem, ambassador program, advisory board, newsletter and editorial direction, social strategy, website, sponsorship model and brand partnership platform.
Offline, the brand became a series of curated New York experiences bringing together founders, executives, investors, academics and creators. For partners, it created something beyond conventional sponsorship: a way for brands to build real relationships with a highly engaged community through experiences, conversations, content and collaboration.
ALL EYES ON US has collaborated with Shopify and selected consumer, tech, lifestyle and wellness brands. Speakers and advisors have included Stephanie Gottlieb, founder of Stephanie Gottlieb Fine Jewelry; Sheena Iyengar, Columbia Business School professor and leading expert on choice and decision-making; and Aitong Li, PhD, Columbia University adjunct professor and People Analytics at Google, among other founders, executives, investors and industry leaders.
THE RESULT
ALL EYES ON US grew to 3,000+ members, with multiple sold-out flagship events in New York, more than 300,000 organic impressions per event, and 500,000+ reach across selected collaborations.
Members returned, brought other women with them, hired one another, collaborated, shared opportunities, built friendships and created content around the community organically.
We built a brand people didn't just follow. They chose to become part of it.
