NATO Pitch Case
Industry
Humanitarian / Defense & Medical Procurement
- Video Production
- Storytelling
- Pitch Strategy
A humanitarian storytelling project for international defense and medical procurement
OVERVIEW
One of Aliiiens’ clients develops autonomous hemodialysis equipment that can operate without external infrastructure and function in extreme conditions – from frontline stabilization points to hospitals left without power. This technology is critical for Ukraine, which continues to defend itself against russian aggression while facing daily attacks on civilian and medical facilities.
The client approached Aliiiens to create a pitch video for NATO, which allocates funding for life-saving medical equipment.
Solution: Video Story
On July 8, 2024, a russian missile struck Okhmatdyt – the largest children’s hospital in Kyiv. The hemodialysis department was completely destroyed.
Inside the department at the moment of impact was Dr. Olha Babycheva. She suffered severe injuries but survived. Her colleague, a nephrologist, was killed before her eyes.
We invited Dr. Babycheva to participate in the filming – shortly after she returned to work from a long recovery. Her first-hand experience became the emotional center of the story. No one could better explain why autonomous hemodialysis equipment is essential in a country where hospitals are constantly targeted and power outages are used as a weapon.
The video highlighted:
- the reality of medical work under missile attacks
- the life-saving importance of self-sufficient equipment
- the human cost of delays in medical procurement
- why international support and NATO-funded medical programs directly save lives
PROJECT MATERIALS ARE CONFIDENTIAL
Due to the confidential nature of the project, the film cannot be shared publicly. Selected materials are available for private viewing upon request.
Result
The final video was approved by the client without a single edit – with sincere gratitude and emotional resonance. The pitch was successfully delivered to NATO, strengthening the case for funding and accelerating discussions around supplying autonomous dialysis units to Ukrainian hospitals and frontline medical facilities.
This project demonstrated how powerful, human-centered storytelling can support critical international decision-making and bring attention to life-saving medical technology in wartime conditions.